our academy through the years
Founded in 2020, Our Academy is a volunteer-run 501(C)(3) non-profit workshop, mentorship, and open education resource for cannabis equity applicants, operators and others harmed by the war on drugs (e.g. incarcerated individuals, immigrants, refugees and the LGBTQ+ community). Our Academy envisions a thriving cannabis industry where previously marginalized groups have transformed the market into a more equitable space as empowered entrepreneurs and Social Equity operators.Our goal is to train over 10,000 entrepreneurs over the next 10 years towards the creation of $10B of wealth in previously impacted communities.
Founded in 2020, Our Academy is a volunteer-run 501(C)(3) non-profit workshop, mentorship, and open education resource for cannabis equity applicants, operators and others harmed by the war on drugs (e.g. incarcerated individuals, immigrants, refugees and the LGBTQ+ community). Our Academy envisions a thriving cannabis industry where previously marginalized groups have transformed the market into a more equitable space as empowered entrepreneurs and Social Equity operators.Our goal is to train over 10,000 entrepreneurs over the next 10 years towards the creation of $10B of wealth in previously impacted communities.
Through the development of robust technical assistance programs, both privately sponsored and publicly funded, Our Academy will empower social equity applicants and others affected by the war on drugs. We will create spaces for and advocate on behalf of these individuals. By bringing entrepreneurially minded individuals, and technical cannabis business experts together systematically, we can surmount the predatory practices many social equity entrepreneurs face and build a more equitable and justice cannabis industry.
We ensure that disproportionately impacted communities in newly created cannabis markets are empowered with programs built to serve them. Through the power of sharing stories and resources as well as strategizing with other equity and community-focused allies and organizers, we have built a national network of social equity entrepreneurs. In particular, we have created local partnerships with operators and local governments in order to facilitate the development of a positive, locally rooted legal cannabis ecosystem.
While increased legalization of cannabis in the United States should bode well for increased participation among marginalized communities, less than 1/5th of cannabis business owners identify as a person of color.
The data shows that Black, Latino, Indigenous, Asian, Pacific Islanders, and other communities of color are disproportionately disadvantaged from commercial opportunities in the cannabis industry, while 80-90% of licensed operators are owned and operated by white individuals.This not only stems from the high start-up costs involved in starting and operating a cannabis business, but it is also almost always an incredibly competitive, costly, and laborious state license application process, which, in some states, requires applicants to own or rent property as a condition to apply.
In response to staunch criticism and years of advocacy from various pro-legalization groups, legislation is now striving to promote equity in the cannabis industry with the inclusion of statutory or regulatory social equity programs, as well as prioritized licenses. Our Academy’s aim is to reverse some of the damage done on communities of color by the war on drugs and racism by empowering equity applicants to thrive as cannabis entrepreneurs and in turn create generational wealth.
Overall Program Efficacy, Impact & ROI:
The program was designed to provide comprehensive support through a variety of educational initiatives, workshops, online courses, community building, office hours, and pro forma services and consultation. Here are the key statistics that highlight the program's achievements:
The OUR ACADEMY CAURD Accelerator Program has made significant strides to prepare CAURD licensees to successfully launch and run their cannabis businesses throughout 2023. This was Our Academy’s primary focus for the calendar year.
Core Contract Services Summary:
Live Expert-Led Workshops:
Online Courses:
Office Hours:
Pro Forma Services & Consultation:
SOP Templates for Opening & Operating a Dispensary:
Live NY Kickoff Event (March 2023):
OA Activities Outside of the NY CAURD Accelerator Program with NYS Office of Cannabis Management:
Live NY Kickoff Event:
Prior to signing of it's state contract to run the NY CAURD Accelerator Program, Our Academy produced an event at Soho Works in New York to provide a full day of free seminars for CAURD licensees. This event was very well attended by CAURD licensees, OCM staff, and other industry leaders such as Chris Alexander, Tremaine Wright, and Mary Pryor. The 6 live workshops gave licensees an introduction to Our Academy and the type of educational content we offer. The kickoff event was the first time this many NY retail licensees had gathered as a full group. Feedback from the event was overwhelmingly positive and many licensees reported that the event was refreshing, informative and fun relative to other past industry events. Attendees were able to interact via Q&A sessions with industry experts and during open networking session over lunch and after the seminars.
This event’s success has encouraged Our Academy to plan more live events in the future, to help strengthen the CAURD community as a whole and encourage collaborative business practices among interest-aligned entrepreneurs.
The Limitless Dreams of New York Licensees:
In Spring 2023, Honeysuckle Media partnered with the nonprofit cannabis accelerator Our Academy 501(c)(3) to document the diversity of the current CAURD licensees, whom Our Academy is contracted by New York State to accelerate. Photographed on the famous Shakespeare Avenue Stairway in The Bronx, a landmark featured in the 2019 film Joker, 25 CAURD license holders gathered to celebrate their achievement. Dressed in styles reminiscent of the 1990s, an homage to the golden anniversary of hip hop because the musical genre’s history is interwoven with the plant’s, those in the group represent the vast array of participants in New York’s legal cannabis space. They are filmmakers, designers, restranteaurs, poets, activists, parents, community leaders.
MJ Unpacked New York Conference (April 2023):
In April 2023, OUR ACADEMY provided support to New York cannabis entrepreneurs at the MJ Unpacked conference, aiming to boost their visibility and opportunities.
We sponsored ten brand showcases, investing $35,000 to showcase their innovation. Our team offered pre-event assistance, helping entrepreneurs refine their pitches and displays. Additionally, we provided 125 conference passes to active CAURD licensees and co-founders, valued at $16,000, ensuring inclusive participation.
To facilitate networking, we hosted a meet & greet event connecting our sponsored entrepreneurs with potential investors in the NY market.
MJ Unpacked Detroit Conference (October 2023):
In October 2023, OUR ACADEMY provided support to social equity cannabis entrepreneurs at the MJ Unpacked Detroit conference, aiming to boost their visibility and opportunities.
We sponsored seven brand showcases, investing $35,000 to showcase their innovation. Our team offered pre-event assistance, helping entrepreneurs refine their pitches and displays.
To facilitate networking, we hosted a meet & greet event at the conference connecting our sponsored entrepreneurs with potential investors.
Live Budtender Training Bootcamps:
AU Retail License Application Clinic:
Entity Change Support:
KISS MY GRASS Documentary:
OUR ACADEMY’S CAURD ACCELERATOR is an education program for New York CAURD Licensees that aims to help business owners launch their locations successfully. The program is made up of these parts:
In addition, OA provided support to NY CAURD Retailers that was out of the scope of our contract with NY State. There support services included:
OA’s state contract has easily created over $1.5 million of value for CAURD licensees, returning a significant ROI to the investment by NY State. This is calculated as follows:
Over and above the tangible value described above, as a direct result of the program, NY CAURD licensees have a far more substantial toolbox of resources to open locations and successfully operate them, and have formed a strong community of peers who can support one another through the establishment of this new industry.
The survey conducted among participants of the OUR ACADEMY 2023 education program yielded overwhelmingly positive feedback and valuable insights. Here are the key findings from the survey:
Suggestions for Improvement:
Our Academy is a network of like minded Professionals looking to shape the future buisness leaders of the Cannabis Industry. They are here to help us grow and succeed with tool, knowledge and visual to drive our success further. Here you will find The Dream Team of Mentors well versed in their fields pertaining to Cannabis Regulations, Compliance, Taxation & the MRTA. All State Driven Executive Leadership Building Mentorship Program. Geared toward our Success. Thank You Our Academy!”
— Leslie Rodriguez
“Your group's commitment to lending a helping hand has not only alleviated immediate challenges but has also inspired unity and camaraderie among our community members. The kindness and empathy demonstrated by each member of your organization have forged a bond that transcends any boundaries of age, race, or background, fostering a sense of belonging and togetherness that is truly commendable. The level of professionalism and efficiency exhibited by your group has been exceptional. Every endeavor undertaken by your team was executed with meticulous planning and a genuine desire to make a positive difference. Your ability to organize events and initiatives seamlessly reflects the tremendous dedication and hard work put in by each member, making it evident that your passion lies in empowering and uplifting others. Moreover, your group's emphasis on sustainability and long-term solutions has been instrumental in nurturing a more self-reliant community. The various educational workshops and skill-building sessions have empowered individuals to take charge of their lives and become self-sufficient, paving the way for a brighter future for everyone involved. It is with profound admiration that I extend my heartfelt thanks to your group for the profound impact you have made on our community. Your generosity has brought hope to those who were disheartened, joy to those in despair, and warmth to those who felt alone. Your group has set an exemplary standard for philanthropy, and I am certain that your efforts will continue to resonate with our community for generations to come. I hope every person from your group read this and I just want to say thank you again from the bottom of my heart!”
— Chris Kuilan
"This Academy caters to seasoned professionals and brand new business owners alike. As a person who's owned several small businesses, I've found this Academy to be especially helpful in understanding the nuances of opening a retail store specifically in NY. Items like, how to approach a Community Board, and what the TPI restrictions are, are just two items that this academy addresses that make it usable for people like me. However, for new business owners, this Academy provides a crash course on things like: business structure, raising capital, branding/marketing, etc that are invaluable to a small business owner with less experience."
— Jim Makoso
"I don’t know where I would be without their guidance. The office hours with Ms. Jessica Strange and Kim are extremely helpful and productive, and so professional. The weekly live workshops are essential for moving forward. Ms. Hillary and Ash are on point and guide the workshops very well. Ms. Hillary highlights the best points of the conversations and gives needed clarity and supportive facts and links. Ms. Jessica Strange helped me build my LLC, kept me from making mistakes, goes to bat for us with the OCM, and will help me navigate the post-selection application. I cannot express how valuable her kind assistance and patience with all of us."
— Hector Echeverri
Pro Forma Preparation & Consulting was like having a secret weapon in my pocket. It's all about making smart financial projections for my business or project based on past data and assumptions. With that kinda info, I could plan ahead, see where I might hit some bumps, and make informed decisions to keep my venture on track. Twice Weekly Live Workshops. Those were a game-changer! I gotta admit, staying in the loop with the latest trends and best practices in my field was crucial for my future success. Getting to learn from industry experts and other pros in those live sessions were priceless! Especially it being twice a week. So I had plenty of chances to soak in all that knowledge and even network with others in the same boat as me. Office Hours with Our Academy Experts. These sessions were like having a personal tutor at my disposal. If I ever had a tough time grasping a concept or needed some extra help, I could schedule one-on-one time with the experts. They were super approachable and tailored their advice to my specific needs. It made me feel supported!
— Victor Rodriguez
"Devan was extremely helpful and really had an understanding of what we needed to move forward with our next steps. The Pro Forma was extremely helpful because it gave me an idea of the target we need to hit in order to break even or have the business make sense. Also the office hours helped me layout what I needed help with at the current moment."
— Coss Marte
"Teachers are experienced in cannabis and are able to guide us with the tools necessary for launch. Courses are informative and the guests they invite are very helpful as well. I feel like I’m back in school and learning new skills and new information with the courses, and live weekly workshops. They give us confidence and information we can use as standards for the industry so we are not walking into this business blindly."
— Jamie Donato-rivera
"Our Academy is an extremely resourceful program and was paramount in my process. The whole team is knowledgeable, patient, helpful, transparent, and experienced. Twice Weekly Live Workshops were a game-changer!"
— Keith D’alessio
"Through education and mentorship, the program OA leads provides a foundation to launch and operate a successful regulated cannabis biz. This is one of the more difficult parts of business planning and requires finance and accounting skills that most people don't have readily available. It has helped prepare us to raise capital and perform the financial planning required to efficiently operate our store."
— Naiomy Guerrero and Akele Parnell
"The program has been extremely helpful in every angle. Devan helped me understand what a pro forma is. Thank you all for being so helpful, and continue to do good work helping people like me."
— Penny Monge
Devan Devan Devan! The humble rockstar! This amazing brilliant man saved us in making decisions with certain investors that were super predatory and gave us better information to make us confident to stand up for ourselves!
— Anonymous
"The training resources have been excellent. The information presented is timely and relevant to my experience as I build out my dispensary. Also, their staff and speakers have been readily available for additional questions I have had along the way. I feel much more knowledgeable and confident as I speak with potential investors and landlords about my dispensary."
— Warren Ovalle
During the project, a comprehensive set of educational sessions was delivered, totaling 60 live sessions. These sessions were divided into different categories, with 12 being pre-recorded courses, 34 conducted as live workshops through Zoom, and 12 being vendor demos. In total, these sessions accumulated 70 hours of teaching time.
An analysis of participation rates revealed that the workshops had an average participation of 89 attendees.
Students were asked to provide feedback on the live workshops. What follows is a summary of the themes noticed:
Overall, the attendees seem pleased with the workshop, the valuable information shared, and the presenter's expertise. The positive feedback indicates that the workshop is effectively providing relevant and informative content to the participants, contributing to their learning and business development.
The online courses offered in our program have been designed to provide valuable learning experiences to our members. These courses consist of workshop recordings that have been divided into easily digestible lessons, supplemented by relevant resources, quizzes, and worksheets. Additionally, to cover foundational retail business skills and knowledge comprehensively, we have incorporated some pre-recorded courses focused on Retail Math & KPIs.
The engagement of our program members with the online courses has been a matter of interest and concern. As of now, the student activation rate (i.e. the number of licensees with access to the content who enrolled in the LMS platform) stands at 53%. We recognize that the online courses are largely for those who missed the live workshops, and we didn’t expect participation in these courses to be as high as the live workshops (which feature valuable interactivity via Q&A sessions with the presenters and an active chat channel).
Those who do start the online courses show a commendable level of dedication. On average, they progress through about 74.8% of the course content, with a noteworthy 66.8% of students starting courses achieving a 100% completion rate. This indicates that once engaged, our members tend to persevere and commit to completing the majority of the course material. Many students will access the courses to revisit a specific section or concept in the workshop that they may have missed or wanted clarity on, which artificially lowers the completion rate (these students would have viewed the content live already, and did not need to rewatch the full course).
The following aspects are particularly well-liked by our students:
While the overall satisfaction is positive, there are some areas where improvements can be made:
"Incredible support from OA professionals continues to be a guiding light moving forward towards launch." — Hector Echeverry
Our Office Hours program has been a crucial component of our commitment to providing comprehensive support to New York cannabis entrepreneurs. Through this initiative, we offer services provided by a diverse group of subject matter experts (“SMEs”) covering various essential areas such as finance, marketing, compliance, business plans, program support, and operations.
Extensive Engagement with SMEs:
Over the first 11 months of the program, our SMEs have been actively engaged with licensees, providing invaluable guidance and assistance. In this period, we recorded over 600 touch points between SMEs and program participants.
Meaningful Impact on Licensees:
Our SMEs have been particularly effective in reaching out to new licensees, demonstrating their dedication to nurturing a thriving cannabis industry in New York. Among the total 175 licensees with access to this service, OA SMEs engaged with over 150 licensees, indicating a commendable engagement rate of 86%.
Multiple Touchpoints for Enhanced Support:
We have strived to provide personalized and in-depth support to each participating licensee. On average, licensees who actively engaged with the Office Hours program experienced three or more unique touchpoints with our SMEs. This demonstrates the depth of support and guidance offered to entrepreneurs, allowing them to access expert advice tailored to their specific needs.
Challenges in Measuring Engagement Rates:
It is important to note that measuring precise engagement rates poses challenges due to the ongoing and perpetual release of licenses. As some licensees joined the program from its inception, while others joined at later stages, the engagement rates may fluctuate accordingly. Despite this challenge, we remain committed to delivering consistent support and guidance to all program participants throughout their journey as cannabis entrepreneurs.
Our commitment to empowering CAURD licensees extends to providing comprehensive financial support through pro formas. The contract included up to 175 pro formas. The response from those who engaged with this offering has been overwhelmingly positive, underscoring the value it brings to their business planning and decision-making processes.
100% of eligible requests for pro formas have been completed to date, with more inbound requests expected in the final month of the contract.
Overall, we have seen very high engagement with this service offering. We have also managed to steer numerous licensees away from problematic or predatory investment offers through the use of this tool and the subsequent consulting support.
OCM has also expressed gratitude for the capabilities of the pro forma tool, using it's insights to help inform internal procedures and discussions. Due to the success of this offering in New York, OA is now in numerous discussions with other regulators and policymakers about replicating this technical assistance offering in other states and municipalities.
We recognize the importance of personalized support for each licensee during this crucial financial planning process. Therefore, each licensee who has been provided a pro forma has also undergone a 60-90 minute walkthrough of the model, wherein our finance expert explains the assumptions and outputs of the pro forma. This interactive session enables licensees to seek clarifications, request updates to specific assumptions, and test various scenarios within the tool. The support doesn't end there; many licensees have scheduled additional follow-up sessions to further update and tailor their pro formas to specific investor deal terms, as well as to test different scenarios with the assistance of our finance expert.
The success and satisfaction expressed by our CAURD licensees with the pro forma support reaffirm our commitment to providing relevant, personalized, and actionable financial assistance. As the program progresses, we remain dedicated to empowering our licensees with the tools and knowledge necessary to make informed financial decisions that will contribute to the success and growth of their cannabis ventures.
Since this service offering has been so effective at educating and crystalizing complex financial concepts for licensees, we believe it is critical that these services be expanded past 175 licensees and ideally to all CAURD licensees. The less financially literate the licensee is, the more value they are sure to gain through this exercise, and the more likely we are to thwart predatory investment deals in the process.
SOP Templates for Opening & Operating a Dispensary
OA’s SMEs prepared an open source library of standard operating procedures (SOPs) specifically for New York retail operators to support their opening process and operational success.
These SOPs have been made available for free, as an alternative to other service providers in the state who are charging as high as $30,000 for similar documents.
Each SOP includes a brief video with an OA SME explaining how to use the document effectively, and where they should consider customizing the SOP based on the licensees store and business characteristics.
One of the key components of our educational program is the community space we established on Slack. Approximately 183 CAURD licensees have joined and actively participated in this dedicated platform, which features over 1,000 BIPOC and justice-impacted entrepreneurs across the country.
The Slack community serves as a crucial communications channel, facilitating interactions between program administrators and participants. It effectively serves its purpose as a means for program administrators to communicate important updates, such as the scheduling of live workshops and dissemination of essential program-related information.
conference sponsorships (5%)
other program expenses (10.4%)
awards & grants to others (14.6%)
core support staff (30.5%)
contract mentors (41.1%)
ny web3 & cannabis event (2.1%)
ny equity bootcamp (9.9%)
mj unpacked las vegas (6.7%)
mj unpacked new york (15.6%
mentorship &
workshop program (65.6%)
other initiatives (6.9%)
meadowlands (14.0%)
mj unpacked las vegas (30.4%)
mentorship &
workshop program (48.6%)
A few sentences on what OA accomplished this year and it’s vision moving forward.
While increased legalization of cannabis in the United States should bode well for increased participation among marginalized communities, less than 1/5th of cannabis business owners identify as a person of color.
The data shows that Black, Latino, Indigenous, Asian, Pacific Islanders, and other communities of color are disproportionately disadvantaged from commercial opportunities in the cannabis industry, while 80-90% of licensed operators are owned and operated by white individuals.This not only stems from the high start-up costs involved in starting and operating a cannabis business, but it is also almost always an incredibly competitive, costly, and laborious state license application process, which, in some states, requires applicants to own or rent property as a condition to apply.
In response to staunch criticism and years of advocacy from various pro-legalization groups, legislation is now striving to promote equity in the cannabis industry with the inclusion of statutory or regulatory social equity programs, as well as prioritized licenses. Our Academy’s aim is to reverse some of the damage done on communities of color by the war on drugs and racism by empowering equity applicants to thrive as cannabis entrepreneurs and in turn create generational wealth.
Our Academy envisions a thriving cannabis industry where previously marginalized groups have transformed the market into a more equitable space as empowered entrepreneurs and Social Equity operators.
Our Academy is a socially inclusive digital cannabis space that supports minorities and fosters normalization through community-building. We advocate and create spaces for social equity applicants and others affected by the war on drugs to gather and discuss current opportunities and how to surmount the predatory practices they face, while gaining tools to effectively execute business plans.
Through the power of sharing stories and resources as well as strategizing with other equity and community-focused allies and organizers, we ensure that disproportionately impacted communities are empowered in an authentic way, and that programs built to serve them are supported through national collaboration rooted in justice impacted communities.
Our Academy is a manifestation of our core values: fairness, justice and equity.
We are very grateful to all of the volunteers whose generosity made this program possible. We were fortunate to have the support of mentors and workshop leaders from some of the best companies in cannabis that co-created our programming, have made donations to keep this program running, and have donated their time as mentors.