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California (Santa Cruz)

Santa Cruz Cannabis Equity Program 

The Santa Cruz Cannabis Equity Program received funding from the Cannabis Equity Grants Program for Local Jurisdictions. The program focuses on the inclusion and support of individuals in California’s legal cannabis marketplace who are from communities negatively or disproportionately impacted by cannabis criminalization. This is done through small business support services like technical assistance to individuals, reduced licensing fees or waived fees, assistance in recruitment, training, and retention of a qualified and diverse workforce, and business resilience such as emergency preparedness.